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James Cameron Sticks His Tongue Out at 'Piranha 3D', Only to Have it Bitten Off

James Cameron has issued a major snob attack against Piranha 3D - only to have his ass handed to him by Piranha 3D producer Mark Canton.

Cameron, who has apparently ascended himself to Godhood since his insipid cartoon ripoff of FernGully: The Last Rainforest and Dances with Wolves broke a billion dollars, has raised his nose high, pointed at the lowly peasant film Piranha 3D, and deemed it unworthy of the elite nobility that is 3D theater.

"I tend almost never to throw other films under the bus," said Cameron, while sipping a cup of Earl Grey and delicately curling his pinky, "but [that vile little fishy film with those awful boobs in it] is exactly an example of what we should not be doing in 3D because it just cheapens the medium and reminds you of the bad 3D horror films from the '70s and '80s, like Friday The 13th 3D. When movies got to the bottom of the barrel of their creativity and at the last gasp of their financial lifespan, they did a 3-D version to get the last few drops of blood out of the turnip. And that's now what's happening now with 3D. It is a renaissance. Right now the biggest and best films are being made in 3D. Martin Scorsese is making a film in 3D. Disney's biggest film of the year -- Tron: Legacy -- is coming out in 3D. So it's a whole new ballgame."

Piranha 3D producer Mark Canton isn't having it. He has released an extremely well written and cutting statement that carves Cameron a new butthole (making a total of four buttholes to date for Cameron).

Canton's statement is below - and it's a very good read!

"As a producer in the entertainment industry, Jim Cameron's comments on VanityFair.com are very disappointing to me and the team that made Piranha 3D. Mr. Cameron, who singles himself out to be a visionary of movie-making, seems to have a small vision regarding any motion pictures that are not his own. It is amazing that in the movie-making process - which is certainly a team sport - that Cameron consistently celebrates himself out as though he is a team of one. His comments are ridiculous, self-serving and insulting to those of us who are not caught up in serving his ego and his rhetoric.

Jim, are you kidding or what? First of all, let’s start by you accepting the fact that you were the original director of Piranha 2 and you were fired. Shame on you for thinking that genre movies and the real maestros like Roger Corman and his collaborators are any less auteur or impactful in the history of cinema than you. Martin Scorcese made Boxcar Bertha at the beginning of his career. And Francis Ford Coppola made Dementia 13 back in 1963. And those are just a few examples of the talented and successful filmmakers whose roots are in genre films. Who are you to impugn any genre film or its creators?

Having been deeply involved, as either an executive or as a producer, on Tim Burton’s original Batman and the first Men In Black, as well as 300, and now Immortals, one of the things that has been consistent about all of the filmmakers involved in these landscape-changing global films is that, in each and every case, all of the directors were humbled by their predecessors, their colleagues and by their awareness of the great history of film that came before them. The enjoyment and the immersion of an audience in a movie theatre, as they had and will have with the above-mentioned films, and as audiences are experiencing with Piranha 3D now, comes from the originality and the vision of the filmmaker, and not just from the creation of the technology. You as much as anyone certainly knows that there are many pieces to the puzzle. Going to the movies still remains, arguably, amongst the best communal experiences that human beings can share.

My sense is that Mr. Cameron has never seen Piranha 3D - certainly not in a movie theatre with a real audience. Jim, we invite you to take that opportunity and experience the movie in a theatre full of fans - fans for whom this movie was always intended to entertain. Does Mr. Cameron have no idea of the painstaking efforts made by the talented young filmmaker Alex Aja and his team of collaborators? Clearly, and this one is a good bet, he has no clue as to how great and how much of a fun-filled experience the audiences who have seen the film in 3D have enjoyed. Those of us who have tried to stay in touch with the common movie audiences - the ones who really matter, the ones who actually still go to the theatre, put on the glasses, and eat the popcorn - take joy and pride in the fact that movies of all kinds, including Piranha 3D, have a place in filmmaking history - past, present and future. 3D unto itself is not a genre Jim, it is a tool that gives audiences an enhanced experience as they experience all kinds of movies. I believe Mr. Cameron did not see Piranha 3D either with any real audience or not at all. On opening weekend, I was in a Los Angeles theatre with a number of today’s great film makers including JJ Abrams, who actually had nothing short of the fabulous, fun 3D experience that the movie provides. I am fortunate enough to have worked on, and continue to work on, evolutionary movies in all formats from just simple good story telling, which still matters most of all, to CG movies to tent-pole size 3D movies, and genre 3D movies like Piranha 3D. What it comes down to, Jim, is - that like most things in life - size doesn’t really matter. Not everyone has the advantage of having endless amounts of money to play in their sandbox and to take ten years using other people’s money to make and market a film….like you do. Why can’t you just count your blessings?

Why do you have to drop Marty Scorsese’s or Tim Burton’s names, both gentlemen who I have personally worked with, and who have enjoyed great joy and success with movies of all genres and sizes well before the advent of modern 3D? Then as now, they were like kids in a candy store recognizing, far beyond your imagination, the possibilities of storytelling and originality. For the record, before you just totally dismiss Piranha 3D and all, in your opinion, worthless genre movies that actually undoubtedly gave you the ability to start your career, you should know that Piranha 3D had an 82% "fresh" (positive) rating on Rotten Tomatoes on opening day - a web site that all the studios, filmmakers and the public use as a barometer of what makes a quality film. (Editors Note: Avatar currently has an "83%" higher rating, putting it only 1 point ahead of Piranha 3D)

We know that Piranha 3D has not achieved a boxoffice that is on the level of many of Mr. Cameron's successes. To date, Piranha 3D has earned over $30 million around the globe with #1 openings in several countries. And, as the "fresh" rating on Rotten Tomatoes indicates, critics and many, many others have embraced and celebrated Piranha 3D for the fun and entertaining - and even smart - movie-going experience that it is. Let’s just keep this in mind Jim….you did not invent 3D. You were fortunate that others inspired you to take it further. The simple truth is that I had nothing but good things to say about Avatar and my own experience since I actually saw it and didn’t damn someone else’s talent publicly in order to disassociate myself from my origins in the business from which we are all very fortunate. To be honest, I found the 3D in Avatar to be inconsistent and while ground breaking in many respects, sometimes I thought it overwhelmed the storytelling. Technology aside, I wish Avatar had been more original in its storytelling.

We have to inspire, teach and mentor this next generation of filmmakers. It is garbage to suggest that any film or any filmmaker who cannot afford to work to your standards should be dissuaded from following his or her craft by not making 3D movies or not making movies like District 9, for example, which probably cost the amount of Avatar’s craft services budget, but totally rocked it in the movie theatre and in the marketplace. In that case, it was not a 3D movie. But had it been, it certainly would not have been any less original or impactful. The enormous worldwide success of Avatar has been good in all respects for you, your financiers, your distributors and the industry, as well as for the movie going public. Jim, there is a difference between Maestro which is a word that garners respect, and Dictator or Critic which are words better left for others who are not in our mutual boat or on our team. You are one of the best, it is reasonable to think that you should dig deeper and behave like it. Young directors should be inspired by you, not publicly castigated by your mean-spirited and flawed analysis.

While we are all awed by your talents and your box office successes - and I compliment you on all of them - why don’t you rethink how you address films with which you are not involved? You should be taking the high road that is being traveled by so many of your peers, and pulling with them to ensure that we, as an industry, will have a continuum of talented filmmakers that will deliver a myriad of motion pictures both big and small, with 3D or any other technologies yet to come that will entertain audiences throughout the world. That is the challenge that we face. That is the future that we should deliver. Please go see Piranha 3D in a theater near you."

Something tells me Cameron may just be silent and not give a rebuttal - but if he does, I sure would love to hear it!


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Comments

Julie Kerr's picture

Here's what I have to say about genre films: I LOVE GENRE FILMS!!!

As a no-budget filmmaker, if all I ever make is genre films for the rest of my life, I would be the happiest person ever. Being broke just sucks. Although, the no-budget feature film I directed is in post and is not a genre film; it does have some genre elements to it.

I want to make a genre film starring Lucy Lawless and Renee O'Connor so bad!! If I pray hard enough, maybe it'll happen some day!!! Smile)

I think James Cameron is guilty of being a snob. I think that Avatar thinks it's more important than it is. I thought the film, hands down, visually was beautiful. The story, however, left something to be desired. I agree that Cameron could use some humility. He is talented, his mouth just makes him sound douchey sometimes.

Tristan Sinns's picture

Cash Bailey wrote:

Sadly, any trace of the insufferable bad-ass that made ALIENS and T2 is well and truly gone. He has now entered the realm of the 'worthy film-maker' that Spielberg has been in for the last decade.

So true, to the point that he might as well have died and been cloned - poorly. We will never, ever get a good movie of the same quality as the two you mentioned out of Cameron again.

Chris McMillan's picture

Cameron doesn't have to let you ignore him. You just have to stop listening to him.

Sure, you may read more of his rantings in Vanity Fair or some other upscale magazine. But instead of wasting your time validating his existence by posting something about it on a web site, just mutter to yourself, "What a dickhead," then go on with your life.

If enough people do that, he might go from being the self proclaimed King of the World to a contestant on Dancing with the Stars. Smile

Cash Bailey's picture

Bigmac wrote:

If not, I think it's best to just ignore him.

He will not let you do that.

Sadly, any trace of the insufferable bad-ass that made ALIENS and T2 is well and truly gone. He has now entered the realm of the 'worthy film-maker' that Spielberg has been in for the last decade.

Now everything he ever does has to be amazingly epic and significant. Even if it is as utterly lame as being DANCES WITH SMURFS with a half a billion dollar budget.

Chris McMillan's picture

Well, if you're going to jump in, might as well be head first....

RAN wrote:

I think horror fanboys have gone way overboard on this one because I've seen it being listed as the best movie of the year quite a bit. Are you kidding me? A horror fan can honestly say that with a movie like REC 2 out there. Now I paid $10 just to rent REC 2 on my PS3 and it blew me away and I'd gladly pay that much again to see it one more time before I get my hands on the DVD. That is a horror movie worth talking about.

While I agree that P3D isn't the best horror film this year, it's certainly better than the overlong trailer that was [REC]2. Yep, I said it. It had me until the third act (the third batch of "found footage"), then the film started losing track of more characters than P3D and it reveled itself to be little more than a set up for [REC]3 (to be screened in 2012, right after the unnecessary prequel). At least P3D had an ending. Sure, it was open for a sequel, but it wasn't a set up for one.

As for Cameron, his ego is a bit too inflated. Maybe if Avatar: Special Edition bombs in the theaters, it might knock that chip off his shoulder. If not, I think it's best to just ignore him.

Cash Bailey's picture

That's some rambling bullshit.

But the essence of what Mark Canton says is right. Namely that James Cameron should shut the hell up and at least pretend to have an ounce of humility.

Tristan Sinns wrote:
RAN wrote:

You can't seriously want to compare Piranha 3D to Avatar on their merits as movies.

I do. Without it's shiny glamor of 3D and high tech, Avatar is every much as childish schlock as Piranha 3D - even less than, if you figure in all of its pretentious self-importance.

I agree. Without $500 million of effects AVATAR is nothing but another DTV FERNGULLY sequel.

Tristan Sinns's picture

RAN wrote:

You can't seriously want to compare Piranha 3D to Avatar on their merits as movies.

I do. Without it's shiny glamor of 3D and high tech, Avatar is every much as childish schlock as Piranha 3D - even less than, if you figure in all of its pretentious self-importance.

Piranha 3D has a stupid plot and laughs at its own stupidity, while Avatar has a stupid plot and tries to pass itself off as genius; this makes the latter the far lesser film to me.

As far as [Rec] 2 - there we agree. That is a great movie, and it's a shame it's not getting a wide US release.

You can't seriously want to compare Piranha 3D to Avatar on their merits as movies. I'm not gonna tell you that Avatar is anything brilliant but Piranha has no plot whatsoever. None. The only reason it needed characters was so the fish had something to eat. Piranha is tits, ass and gore and absoluitely nothing else. And hey that's all well and good and those things are certainly genre staples but I'd feel embarrased to watch it with anyone but my buddies after drinking beers. I think horror fanboys have gone way overboard on this one because I've seen it being listed as the best movie of the year quite a bit. Are you kidding me? A horror fan can honestly say that with a movie like REC 2 out there. Now I paid $10 just to rent REC 2 on my PS3 and it blew me away and I'd gladly pay that much again to see it one more time before I get my hands on the DVD. That is a horror movie worth talking about.

Tristan Sinns's picture

Thomwade wrote:

It's not really fair to characterize Cameron as denouncing genre film.

Certainly not all genre film; just those that Cameron deems "unworthy".

Thomwade wrote:

Piranha 3D knows what it is, and for Canton to pretend its "more".. well, it is a bit silly.

True - but you could easily switch "Piranha 3D" and "Canton" for "Avatar" and "Cameron" and this would be even more apt (well, except that Avatar does not know what it is - it thinks it is much more).

Yeah he is a snobby elitist dickhead but I guess I'm ok with that. It's not as if he was born with a silver spoon in his mouth. He payed his dues and has worked pretty fucking hard to get to where he is today without the luxury of being able to do anything and everything he wanted like Stanley Kubrick so I can see why after going through some of things he has that his attitude is the way it is. I guess I give him slack too because he has far more to offer than just his films.

Thomwade's picture

It's not really fair to characterize Cameron as denouncing genre film. His entire career has pretty much been genre films. And lets not be dishonest, Coppola and Scorsese weren't making films where the focus is "buckets of blood and more boobs than you can count!" And they were (are in Marty's case) not making genre exploitation films in their later careers.

Piranha 3D knows what it is, and for Canton to pretend its "more" or that it is just like what an early Coppola might have done... well, it is a bit silly.

Tristan Sinns's picture

As we were talking about in the other Piranha 3D thread - I sincerely think some theaters botched the setup. The 3D for Piranha 3D, at least in my screening, honestly looked fine. It wasn't up to the same snuff as Cameron's mega gabillion movie, but it definitely looked clear, clean, and 3-dimensional.

I think the point, anyway, should be less about the overall quality of the 3D in Piranha 3D, and more about the fact that Cameron has no place looking down at *any* genre film. The guy's being a snooty elitist dickhead - it's obvious his ability to farm mass amounts of cash has gone to his head.

I actually preferred Avatar in 2D to be honest and I don't think the 3D in the movie was anything mind blowing but there were definitely some things that really wowed me and made me think that in 10 years with other visionary directors refining it 3D could be used to very nice effect in films. I can't wait to see how other filmmakers use it. I am most curious to know what Guillermo has in mind for At the Mountains of Madness.

I used to be against 3D but you know after watching a hockey game in 3D I'd like to have a 3DTV in my home someday.

Like I said after watching Piranha, Jaws 3D had better 3D effects. This isn't about the movie but the 3D and in that area Piranha was pathetic. The Resident Evil trailer was the best part of the whole experience. I would have taken my glasses off when the movie started but it would have been all blurry.

But hey I'm not jumping on the Cameron bandwagon here because I was bitching about the day the movie hit theaters. I'm sorry just because it has tits and ass in it doesn't mean I want to pay more for it. I got home and saw tits and ass live and in the flesh for free.

Tristan Sinns's picture

RAN wrote:

I see the potential for 3D the way James Cameron sees it but when it used as it is in movies like Clash of the Titans, Alice in Wonderland and Piranha it's nothing but a gimmick.

When used in any film, it's a gimmick. It was absolutely a gimmick in Avatar; actually, the 3D graphics were the only good thing about Avatar. If you took out the 3D from Avatar, there would be no point in seeing it in the theater - I can rent Ferngully and just stay at home.

It's probably expected of me as a horror fan to defend Piranha 3D and attack James Cameron here but he's 100% correct and I wrote about it in my review. I actually read a lot of glowing reviews of Piranha but didn't see a single one mention the 3D. I walked out of the theatre walking bowlegged because of the ass fucking I had just recieved. Now maybe some people wouldn't consider getting robbed of $3 (actually $9 because I saw the movie twice the second time paying for my fiancee) an ass fucking but seeing as how it almost doubles the ticket price I sure do. I've seen a lot of bad post-production 3D lately with the worst prior to Piranha being Clash of the Titans but Piranha takes the fucking cake. I'm not even sure if there is any 3D in the movie or if I just convinced myself that a couple of things were seeing as how I was wearing the glasses. I felt ripped off and cheated. Yes the tits, ass and gore were great but not great enough to justify an $8 matinee ticket price. What exactly did I pay for? WHen I go see a Peter Jackson, Spielberg or Cameron movie in 2D it's a pretty good bet that I'm gonna be blown away by the most amazing CGI ever created. Do I have to pay extra for that? So why if some geek with tape holding his glasses together manipulates a movie with a computer, just like they do with CGI, and turns it into 3D do I have to pay more? Is his time somehow more valuable than an artist at Weta?

It's a fucking con.

Cameron broke new ground designing new cameras and it's in its infancy. Guys like Guillermo Del Tor, Steven Spielberg and Peter Jackson are going to improve on it. I see the potential for 3D the way James Cameron sees it but when it used as it is in movies like Clash of the Titans, Alice in Wonderland and Piranha it's nothing but a gimmick. Movies like Resident Evil and Tron are ones to truly judge the future of 3D with.

So yeah, I read what that producer wrote and I think he made himself look like a moron but the sad fact is that people will most certainly be buying it.

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