So, why is Rooney Mara naked, and, like, Daniel Craig isn't?
Rooney Mara, as the "new" Lisbeth Salander, is prettier, sexier, and naked-er than her Swedish predecessor Noomi Rapace (who is actually Finnish, or something) is being sold to us 'Mericans because the assholes in marketing had some kind of table breakfast meeting where they discussed stuff that sounded like this:
Quote:
Frat Douche: I mean, Rooney Mara is hot, but she's all, like, emo'd out, or whatever it is. That's not sexy. Like, the guys at Sigma Kappa and I would totally not do her. In fact, we'd make fun of her.
Blond Person: I agree, we need to make her a little more accessible to the average American male - make her a little - I don't know - hotter. This whole movie is so "talky" and has such a complex plot. Can our viewers really understand stuff like that? No. The answer is no.
Frat Douche: Yeah. What we should do is make her blond and have her fuck a lot in the movie.
Hot Gay Guy In Marketing: Here's what we do: We put her naked on the poster! Dumb American men will see the movie even if she looks "different" because she's naked on the poster, and people will interpret the poster as "bold", even though we're pretty much saying that the only reason anyone should see the movie is because naked chicks!
Feminist: But isn't that blatant sexism?? I mean, why isn't Daniel Craig topless, too? There is sex in the movie, and there is nudity between the two characters, so I can get on board with a bold new approach to poster marketing... but why is she naked and he isn't?
Frat Douche: Because if he was naked that would be gay.
Feminist: And why is he protectively holding her when, in fact, in the story, she actually does an awful lot of protecting of him? It's sort of misleading and makes her seem like some kind of prostitute, or something, and isn't really relevant at all to the story or give a realistic indication of how the two characters interact...
Frat Douche and Blond Person: Ur so gay. All people who watch the movies we market are idiots. You have to put boobs on the poster or the men won't see it! And men are important.
Daniel Craig, who fills the role of journalist Mikael Blomkvist, originally played by the much-less-sexy Mikael Nyqvist (no offense to him), should be nude on the poster, too. The only reason he isn't is because straight men would go, "Fag!" and point at the poster. Or, at least, that's what the assholes in marketing think.
Are the assholes in marketing right? Would a poster that showed these two attractive people naked be somehow offensive to the average male movie viewer in The United States? Are women stupid enough to look at this poster and NOT recognize that the man is fully clothed, and will they not feel irked by that on a twofold level because 1) they'd like to see him naked and 2) they feel left out of the marketing plan for a film that arguable appeals equally to men and women as long as they enjoy a good thriller?
I know some pretty stupid people, but I'm willing to bet they underestimated the intelligence of men in America by making the blatant, sexist, retarded, and annoying decision to focus on the female sexuality inherent in Rooney Mara and to ignore Daniel Craig's, hoping that men won't be intimidated by his awesome, faggy abs and his musculature.
I don't see his pose as protective so much as I do posessive; which does kind-of match his stalkery behavior in The Girl Who Played With Fire. The poster is definitely provocative, we're all talking about it for sure; though I'm still as confused as it (as you all have said) has no context whatsoever or much to do with the story aside from "Hell yeah, there's gonna be nekkid wimmins in the movie! And there better not be any subtitles!"
I also echo the sentiment of wanting a naked Daniel Craig poster with her arm clutched around his neck like that. What's good for the goose, aye wot?
Vive ut Vivas!