Her Universe has just launched. What is it? A line of authentic, high quality merchandise for female Star Wars fans! Actress Ashely Eckstein (Ahsoka Tano from Star Wars The Clone Wars) began the clothing line when she couldn't find sci-fi themed clothes for chicks online or anywhere else! "I was disheartened by the lack of product," she says. "I was told to buy a men’s size 'small' because there weren’t enough women that would buy merchandise made specifically for them. How could that be? The number of female fans that share my love for this amazing universe is astonishing and, as I discovered, greatly under served."
I started doing my research and I found that close to 50% of all Star Wars fans and sci-fi fans in general are women. I also read hundreds of comments from female fans begging for merchandise designed and made specially for them, and not something that was an afterthought made in pink..."
That's when Eckstein decided to start Her Universe. The online store will be opening soon, and they will be selling merchandise at several conventions this summer 2010 including the San Diego Comic-Con, Celebration V and Dragon Con.
Genius.
And hot...